Curating a Great Hotel Experience, Down to the Linens

linen rental

When you’re in the hospitality industry, you know that comfort is not just a luxury—it’s a science. You’re likely aware that every element, from the ambiance of a room to the quality of linens, plays a crucial role in shaping your guests’ experience. 

But even if you have the right lighting, the best amenities, friendly staff, and a welcoming environment, one area of your guests’ comfort and experience simply cannot be overlooked.

As a locally owned business ourselves, we always look for partners who treat our success like theirs, and our goal is to do the same for our customers. Don’t choose a provider that only cares about their bottom line – choose Gunderson. 

Cleanliness Matters to Your Guests

Surveys show that 78% of guests say that cleanliness is the most important factor when choosing a hotel. This doesn’t just mean whole room cleanliness; it includes the room’s bedding and linens. 

We all know how it feels to pull back the covers ready to get a good night’s sleep after a long day’s travel. Imagine if you pulled your covers back only to find remnants of other guests in your hotel bed. It’s not a good feeling and can easily ruin an entire hotel stay! Most guests pay close attention to the cleanliness of the bedding in hotels, so you should, too. When there are dozens of hotels to choose from in almost every city, don’t give your guests any reason to look elsewhere, or even worse – leave a bad review! 

Go with a linen provider that keeps your products clean and safe, making sure when your guests finally fall into bed, they are met with freshness and comfort. 

How Linens Impact Customer Perception

Hotel guests are generally there for either work or pleasure. Either way, the last thing they need on their trip is a negative experience with their bed sheets or towels. According to a statistic from Laundry Ledger, linens can contribute to up to 20% of a person’s perception of a hotel experience. 

Considering how often having a linen rental program can be taken for granted, this statistic really shows how much the quality of your linens can shape guests’ overall impression of your hotel or resort. 

Our goal is to be your complete linen management partner. From delivering linens that not only meet but exceed industry standards for cleanliness and comfort to providing complete inventory management and top-rated customer service, our solutions give you one less thing to worry about.

Choosing a Partner for Your Hotel Laundry Needs 

When choosing a partner to help manage your hotel or resort towels, bedding, and other linens, there are a few things to consider:

  • Seamless Inventory Management: Managing bedding inventory can be a daunting task for hotel leadership. We offer seamless linen management programs that take the hassle out of inventory control. With regular deliveries of fresh, clean linens and prompt pickup of soiled items for professional laundering, you can focus on providing exceptional guest experiences without worrying about linen logistics.
  • Dedicated Account Managers: Not only does our technology manage the inventories, but we have account managers (yes, actual humans!) who understand customer’s needs. They’ll be responsive to changes and invested in customer experience.
  • Complete, Accurate Deliveries: We use RFID (Radio Frequency Identification) tracking to ensure everything that enters our facility to be washed gets delivered back to you with 100% accuracy.
  • Hygienically Clean Linens: Our linens are certified hygienically clean by TRSA, guaranteeing that they are free from harmful bacteria, mold, allergens, and contaminants. This commitment to hygiene not only protects guest health but also contributes to a positive perception of your establishment.

Experience the Sunny Side with Gunderson

Welcome your guests to the sunny side of comfort with Gunderson Uniform and Linen Rentals. Discover why we’re Wisconsin’s largest and leading linen rental provider, trusted by hotels, resorts, and spas to deliver unmatched quality and hygiene. 

Contact us today to learn more about our linen management programs and elevate your guests’ experience to new heights.